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7 Reasons WHY a LOGO is Important!
When starting your new business, testing a concept you have in mind, or pursuing a passion project, designing a logo might not be one of your top priorities. You might not even think about it at all.
And don’t get me wrong. I think it makes total sense considering the myriad of other things you’re required to figure out, including, but not limited to, how the business will operate, what you’ll call it, or even when you’ll find the time to do it.
That said, as you inch even closer to launching, the need for a unique logo will most likely pop up, but even then, you might think, “How important is a Logo anyway? Do I even need one? At the very least, I can put it off a little longer, right?”
When these thoughts start creeping in, please don’t listen to them even one bit, and here’s why.
While delivering an astounding product or service should be your top priority, think of your business’s logo as the support system that helps you foster brand loyalty, brand identity, make a strong first impression, grab attention, and more.
Need more convincing? Let's take a deeper look.
1. A great Logo Grabs Attention
Client attention spans are extremely short, and that’s particularly truer today than it was a few years ago. In fact, a study by Microsoft Corp concluded that the human attention span is less than 6 seconds and dropping, thanks to the effects of an increasingly digitalized lifestyle on the brain.
What does this mean for your business? That you have about 2 or 3 seconds to persuade prospective customers that your products are worth consideration. Lucky for you, a logo is one of the few sure-fire ways to capture the attention of a viewer and transmit all your company’s key values and principles excitingly.
You still do not believe that your business’s logo is the last thing you ever want to compromise? Okay, let’s move on to the second reason.
2. Logos Make Great First Impressions
In ideal situations, your target audience and the public at large will start engaging with your firm and start learning about it straight out of the gate. This might sound like a pipe dream, but it’s nothing well-designed logos haven’t turned into reality in the past.
Remember, first impressions are often lasting, and you want yours to be good. The last thing you want to do is alienate a potential client base simply because your logo couldn’t communicate the niche you intend to dominate or products you intend to sell.
3. Logos Act as the Foundations of All Brand Identities
Logos are everywhere we go – so much so that we do not even register a huge portion of them most of the time. Yet, a few were still able to inspire our purchase decisions heavily (think Nike, Adidas, Coca-Cola, Apple, etc.)
Why is that? Well, because a great logo showcases a distinct and cohesive look that instantly establishes what a brand stands for and also represents the foundation for the narrative on which the brand in question is built.
4. They're Memorable
Evolving trends and technologies aside, the primary role of a great logo design should be to help your customers instantly connect the sight of the logo with pleasant memories of how your products or services made them feel. Basically, a great logo should be able to trigger a positive recall about your company that the business name alone usually wouldn’t.
With that in mind, it’s essential to work with a great designer who can create a logo that will be easily memorable to a large cross-section of people. It doesn’t have to be overly complex. After all, some of the best logos are those kept simple.
5. Logos Help Separate Your From Competition
Regardless of the products or services you render, expect a lot of competitors – and that’s a fact.
So how can you stand out from these challengers and show your customers why your business is unique? Start by daring to be unique with your logo and go for one that shows your consumers you care about them and want to make their lives better.
For instance, are you one of 100+ coffee shops in your town? Ensure your green and earthy logo screams out your business’ unique commitment to sustainability.
6. Use Your Logo To Foster Brand Loyalty
In addition to helping separate you from the competition, a great business logo is also an efficient tool to use and cultivate brand loyalty. Since it’s been proven time and again that consumers crave consistency, your business’ logo should award your target audience something they can cling to, both mentally and physically.
Here is a great example: What happens when you’re shopping for exercise apparel and suddenly come across a tracksuit with the Nike Swoosh? Don’t you instantly get in the mood to buy? Wonder Why? It’s because Nike is not only a brand you have faith in, but you feel in safe hands with their gear as well.
7. Your Audience Expects a Great Logo
Last but by no means least, everyone expects a business they’re supposed to fall in love with to have a great logo and anything but will usually evoke a strong negative reaction. Why? It’s simple. People prefer to associate with companies whose logos can evoke the warmth of home as well as excitement and a sense of calm even after decades.